Alfredo Triviño is founder & CEO of Audacity Partners, a product innovation firm that marries strategy, technology, creativity and experience to design great businesses. / Having a solid understanding of existing and emerging consumer trends, behaviours and technologies, Audacity Partners helps companies to future cast an ambitious product vision that inspires, challenges and informs thinking into their strategy at an early stage, by prototyping revolutionary products that are desired, feasible and viable. / Former Director of Innovation at News Corp in the UK, Alfredo is a challenger and a maker: a rare product visionary that conveys strategic and commercial thinking with award-wining typographic, design, creative and user experience skills. / These are some of his latest projects:
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ABC
Strategy, and editorial and creative crossmedia relaunch
Madrid, Spain. Jun 2010.
ABC became the first Spanish media brand to implement a simultaneous crossmedia rejuvenation strategy. The website’s prototype here presented (first slide), if implemented, could have set a truly different paradigm in news editing.
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